From the vibrant electronic music scene of Leeds to major label releases on Defected and Tiësto’s Musical Freedom, Crvvcks has carved out a unique space as one of the UK’s most exciting multi-genre dance talents. With breakthrough track ‘Colours’ earning daytime radio play on Kiss FM and Capital Dance, this rising producer has proven that authentic artistry and commercial success can go hand in hand.
Now preparing for the release of his highly anticipated Confluence EP, Crvvcks represents a new generation of UK electronic artists who refuse to be boxed into a single genre. His latest single ‘One More Time’ showcases the organic blend of influences that defines his sound, from bassline and speed garage roots to cutting-edge contemporary production.
In this interview, we dive deep into his creative process, the challenges of balancing artistic integrity with label expectations, his thoughts on AI in music production, and what it really takes to break through in today’s competitive dance music landscape. Plus, he shares invaluable advice for emerging producers about finding your own path in an industry obsessed with comparison.
1. You’re described as “one of the UK’s most thrilling multi-genre dance talents” – starting from Leeds, how did you first get into electronic music production? What was the moment you knew you wanted to pursue this seriously?
From a very young age, I’ve always had a deep love for music. I began producing around the age of 16, and that early passion has continued to grow and shape my journey ever since.
2. Colours’ on 3Beat was your breakthrough track, earning daytime playlists on Kiss FM and Capital Dance. Can you take us back to that moment – what was it like hearing your music on mainstream radio for the first time, and how did that success change your approach to production?
It was quite surreal hearing my music played on the radio for the first time. Friends would often tell me they’d heard it as well, which made the experience even more special
3. Since then, you’ve landed releases on major labels like Defected’s “D4 D4NCE” and Tiësto’s “Musical Freedom”. Are there different creative expectations and audiences of these various imprints?
Each label has its own distinct style, and I feel fortunate to have created music that fits their sound while still reflecting my own. As an artist, that balance is often overlooked — finding the fine line between staying true to your identity and aligning with a label’s vision can be challenging, but it’s also what makes the process so rewarding
4. Your latest single ‘One More Time’ is the third release from your upcoming Confluence EP. What’s the inspiration behind this EP and how did the concept of “confluence” – the flowing together of different elements – shape the project?
In 2024, I didn’t release much music, but I was constantly creating and exploring. During that time, I drew inspiration from a wide range of genres, and as a result, the EP came together in a very natural and organic way.
5. As someone working across multiple genres, what’s your current studio setup and production process?
My current studio setup is fairly minimal, as I prefer to work primarily in the box with MIDI controllers. However, I’m looking to expand into hardware synths soon. After a recent session with a friend who uses them extensively, I realised there’s a depth and character in their sound that software alone can’t fully capture.
6. As a multi-genre producer working with cutting-edge technology, what’s your take on AI’s growing presence in music production? Do you see it as a creative tool that could enhance your workflow, or are there concerns about its impact on artistic authenticity?
I believe AI can be a valuable tool in the creative process of making music. My only concern is when entire songs are generated solely by AI. I don’t think we’ll ever truly get to that stage, because music needs personality — it thrives on the human touch
7. How do you balance studio time versus live performance and touring? Do you have a preference between creating in the studio versus connecting with crowds on the dancefloor, and what are the main benefits and challenges of each side of your career?
Right now, my focus leans more toward making music than touring, though striking a balance between the two is essential. Time away from the road gives me space to immerse myself in the studio, refine ideas, and develop tracks that I can bring to life in future sets.
8. Coming from Leeds, how has the Northern UK electronic music scene influenced your sound? Do you feel there’s something distinctly regional about your approach, especially with those early bassline and speed garage influences?
The North has always had a rich mix of genres and influences, and that diversity has played a big role in shaping my sound.
9. For upcoming producers and DJs trying to break through in today’s competitive UK dance scene, what would be your key pieces of advice? What mistakes do you wish you could help newcomers avoid based on your own journey?
The most important thing I’ve learned is that your path is yours alone. In such a competitive scene, it’s easy to compare yourself to others, but their route to success doesn’t have to mirror yours. If you stay focused and keep pushing, nothing can hold you back
10. Beyond the Confluence EP release in September, what else is on the horizon for Crvvcks for the rest of 2025 and into 2026? Are there any exciting projects, collaborations, or new creative directions you’re particularly looking forward to exploring?
The next singles are already in the works, and my plan is to keep releasing consistently well into 2026. I’m genuinely excited about what’s ahead.