Spanish producer Martin HERRS has never been one to follow the crowd. Since his formal debut in 2019, the Cadiz-based artist has carved out a distinctive path through the electronic music landscape, moving between minimal, dark, and breakbeat territories while maintaining an unwavering commitment to originality.
Now returning to Mobilee Records with a new EP that features his band Amor Amor, HERRS is in the midst of what he calls “a profound process of searching and transformation”, one that prioritizes personal artistic vision over industry trends. As the founder of independent label ANNUNA MUSIC, he’s not just creating his own sound; he’s building a platform for music that dares to be different.
In this interview, Martin opens up about his four-year preparation before releasing his first track, the misconceptions that shaped his early career, the joy of collaboration with friends, and why he believes the current electronic music scene suffers from too many “copies of copies.” This is an artist who has found his voice and isn’t afraid to use it.
1. You’re returning to Mobilee Records with your new EP. What is it about this label that keeps drawing you back, and how has your relationship with them evolved since your first releases?
Mobilee always feels like home. I feel comfortable there and can release music that represents me. It has always evolved in a consistent manner and developed from an emotional point of view.
2. The EP features a collaboration with your band Amor Amor on the title track. Can you tell us about this project and how working with a band differs from your solo production process?
That’s right, Amor Amor is my band that I founded together with some friends from my city in southern Spain, and we have big goals for the future. The difference is easy: it’s much more enjoyable to share those moments with good friends. I love them very much; they are Rayco and Pablo.
3. You mentioned this release is “the result of a profound process of searching and transformation.” What personal or artistic journey led to these particular tracks, and what were you searching for?
Yes, for me, I am in a moment of knowledge and transformation. I just want to be happy with my work and make music that I like. I’m not looking to please everyone or be ‘trendy.’
Currently, I hear a lot of things without personality that I think are copies of copies, without having a personal character in something as specific as art. Honestly, I don’t understand this!
4. You started formal music training in Cadiz back in 2015, but didn’t release your first music until 2019. What happened during those four years, and how did that preparation shape the producer you’ve become?
During those years, I had many moments of exploration and trial and error. I was finishing my training, buying synthesizers and figuring out what strategy to take… especially what genres to cover, with the aim of differentiating myself from conventional music, but always keeping my place on the dance floor. Those years were very important because they had a big impact on me.
5. Before settling on Martin HERRS, you worked under different aliases. What made you decide to consolidate your identity, and what did those earlier experiments teach you?
Yes, of course, I had three different names, HAHAHAHAHA.
I moved between minimal, dark and breakbeat, always seeking avant-garde and consolidating my sound. I learned to be original, to trust myself and to listen to my inner voice.
6. Looking back at your first releases in 2019, what were your biggest misconceptions about the music industry, and what surprised you most about breaking into the scene?
I had several. I thought that by releasing music on renowned labels, my life would be sorted and I would get lots of gigs, but that wasn’t the case at all…
I was also surprised by certain attitudes of artists and promoters, but what surprises me most is the wonderful people you meet on the scene.
7. The new EP is being released with Dolby Atmos mixes. How important is spatial audio and immersive sound technology to your creative vision, especially given your involvement with binaural music through INTERMEZZO?
Music is advancing, and so is technology. It’s incredible to listen to certain pieces on an 8.1 sound system, but unfortunately most people don’t have this sound system to be able to appreciate it 100%.
The more perceptible and emotional the music is, the better.
8. How has your production process evolved from your early releases to now? Are there techniques or approaches you’ve abandoned, and what new tools or methods have become essential to your workflow?
My methodology has advanced a lot now everything depends on the mood I’m in at the studio. It’s not the same to start an idea with a melody as it is to start with a strong beat. As you begin, the vibe of the track will start to take shape. The more time passes, the more I like to arrange the texture of the sounds, giving them warmth. This seems increasingly important to me. There are certain audio brands that I really like, but I’m not going to name them so as not to advertise them, HAHAHA.
9. You run ANNUNA MUSIC as an independent label. What made you want to become a label owner alongside being an artist, and what have you learned about the business side of electronic music?
For me, owning and running a label dignifies me as a person and as an artist. I feel that I am contributing something more to the music world, it makes me happy and I love having something that others can look to as a benchmark in the industry.
Sometimes I meet people who speak highly of Annuna without knowing that I am the owner, and I like that HAHAHA.
With Annuna Music, I don’t follow norms, rules, or trends. Just music that I like and that is different. I really enjoy playing with this, and it’s fun.
10. For producers and DJs just starting out today, the landscape looks very different than it did in 2019. Based on your journey, what’s the most important advice you’d give to someone trying to break through in 2025?
The advice is, in this order: Work hard, enjoy the journey, use common sense, make music without following trends, and develop a strategy.
Martin HERRS No Need out now, get your copy here