The streaming war heats up as Apple Music has reportedly overtaken Spotify in total number of US users. Spotify still dominates on a worldwide scale – including Europe – though Apple are seemingly gaining traction in the states.
Launching just a few years ago when Apple purchased Beats for $3 Billion, Apple Music is now preloaded on all iPhones, of which Apple sold 216 million in 2017 alone. Every purchase of Beats also includes subscription codes for Apple Music.
Spotify’s industry leading position is down to early adoption, standalone apps on TVs and gaming consoles and the free-to-use tier that makes revenue from in-play advertising.