Pavle has spent over a decade building Bounce & Bass from a YouTube channel into a techno label with more than a million subscribers and the brand’s yellow, black and white identity has stayed constant even as the sound around it has completely transformed.
“We started off as a YouTube channel, so we were like curators, discovering sounds that we like and we wanted to present that to the world,” Pavle explains.
The project began by tracking the trends of the dance music underground in real time: first Melbourne bounce, then bass, then bass house, and now techno with the channel’s visual identity acting as the throughline across every phase.
That consistency is part of why Bounce & Bass has lasted while so many YouTube-born music brands have faded. The channel’s audience didn’t just follow a genre, they followed a curatorial voice, one that was willing to move with the music rather than get stuck defending a single sound. Eventually, that trust became the foundation for something bigger.
“Over the years we decided to open our record label… like, okay, it’s time to actually sign something of our own,” Pavle says.
What began as a platform for discovering other people’s music became a home for releasing it. Today, the label is focused on quality over volume, with Pavle crediting the tools that keep the operation running smoothly behind the scenes.
“We all love using Inflyte and love using stuff that is very easy for people to understand. It’s the cleanest out there, and the DJs love it.”
With eleven years of momentum and a catalogue of “nice songs” still to come, Bounce & Bass is now looking beyond the release schedule. Pavle is weighing up the label’s first live event, with ADE among the contenders for where it might debut, alongside a broader push to get the label’s artists in front of audiences in person, not just through the feed.
It’s a fitting next step for a brand that began as a curated window into other people’s sounds: after eleven years of shaping what its audience listens to, Bounce & Bass is ready to shape what they experience live.