Good To Stand Out is a global dance music promotion company with a deliberately focused mandate: get the right records to the right ears. Operating out of Amsterdam but working across every major market, the agency represents a growing roster of artists and labels across the full spectrum of electronic music from underground club weapons to crossover and pop-dance releases.
Their campaign scope is wide: DJ promotion, club and tastemaker outreach, and radio campaigns, all anchored by long-standing industry relationships built over years of being inside the rooms where decisions get made. The data informs the strategy. The relationships close the deal.
The label roster speaks for itself. Good To Stand Out has worked with Defected Records, Ministry Of Sound, Diynamic Music, Insomniac Records, Spinnin’ Records, Tomorrowland Music, Warner Records, Sony Music, Universal Music and more. Their campaigns have reached some of electronic music’s most influential figures: David Guetta, Swedish House Mafia, Calvin Harris, Carl Cox, Tiësto, John Summit, ARTBAT, CamelPhat, Diplo and dozens more artists whose support can shift the trajectory of a release.
Before co-founding Good To Stand Out in June 2024, Roemer Wildschut spent years on the inside of the industry’s biggest machinery, four and a half years promoting music internationally at Spinnin’ Records, followed by an A&R role at Revealed Recordings and later at Sony Music Entertainment. When he decided to build his own company, he brought that institutional knowledge with him and turned it into something leaner, sharper, and more personal.
“The most effective way to promote music these days is actually using the human touch as much as possible — in these days where AI and everything is coming up more and more, the personal touch and the personal relationship with everyone is the best thing.”
— Roemer Wildschut, Co-Founder, Good To Stand Out
The question every promotion company is grappling with right now is the same one every industry is facing: what does AI change, and what does it not? For Wildschut, the answer is clearer than it might seem. Automation can handle scale. It cannot handle relationships.
“For scale, Inflyte has been the number one tool — it’s an industry standard platform on which most DJs, labels, and promoters send their music. But the best way is still to have a personal relationship with the receiver of the music.”
— Roemer Wildschut, Co-Founder, Good To Stand Out
The combination, a tool that handles the logistics, relationships that handle the rest, is the operational model that Good To Stand Out has built its reputation on. Inflyte gets the music in front of the right people. The years of trust built up by Wildschut and his co-founder determine whether that music actually gets listened to.
Running a promotion company means fielding a lot of questions from artists trying to break through. Wildschut’s answer to how artists should be thinking about their own promotion cuts against a lot of what passes for conventional wisdom in 2025.
“Create something original around yourself. Be unique, do your own thing, do not try to differentiate too much on trends. Start something, stick with it, do it for years — and the hype and the industry will come over you. Don’t chase the hype yourself. Stay true, stay credible, stay original. And don’t stop.”
— Roemer Wildschut, Co-Founder, Good To Stand Out
It is advice that applies as much to promotion as it does to artistry. Good To Stand Out is itself an example of it: a company that chose a clear lane, committed to it, and has quietly built something significant without chasing every trend that came along.
For artists and labels navigating an increasingly crowded and algorithmically saturated landscape, that might be the most useful thing to take from a conversation with Roemer Wildschut, not a tactical tip, but a disposition. Stay patient. Stay personal. The industry finds what is real.