YouTube channel and record label Proximity has become a big player in the world of digital music, now with 7.5 million subscribers and over 3.1 billion video views.
The founder behind the channel, Blake Coppelson, has launched a new campaign with the aim of raising awareness of mental health issues.
Blake mentioned “This was inspired by Avicii’s passing but also to the many people who see suicide as their only way of dealing with their depression, anxiety and other diseases that they are struggling with, I wanted to start this charity to create more awareness around suicide because I have the opportunity to use my platform for something positive and this has affected me personally.”
A crowdfunding page has been setup with a $10,000 goal which at the time of writing is $5,500 complete. A line of SAVE x Proximity tshirts, hoodies, vests and sweaters is also available, with 100% of the proceeds going toward the campaign.
In another selfless act, Blake has also donated 100% of the revenue from Avicii uploads on his channel to the campaign, with the most popular being Wake Me Up which has 29,000,000 views and is the 5th most popular video on the channel.
Donate to the campaign here, buy SAVE x Proximity merch here.